Company Overview


Mission Statement:
"We are committed to providing excellence to improve the quality of living and to drive sustainability"

Vision:
"To be the most trusted brand with irresistible appeal in the global market."


Primary industries: electronics, printing, and office equipment.
Electronics - The electrical & electronics retail market has several large chain players coexisting with small independents. It is relatively easy for a company to step up its sales volume in response to market conditions, easing rivalry.

Printing - Over-capacity in the market is causing downward pricing pressure and intensifying rivalry, with competition further exacerbated by the growth of digital technology.

Office equipment/supplies - The market is highly fragmented with players ranging from multinational high-volume office supply providers to local stationers. Leading, established players include Staples, 3M and Office Depot. This steady but low growth causes the rivalry level to rise.

**Found through MarketLine Business Information Center


Primary NAICS Code:

Main competitors - Canon, Nikon, Epson, Panasonic, Olympus, Sony, HP Inc, Xerox

Primary lines of business - their key product and service lines:
PRODUCTS include: office equipment and supplies, electronics such as printers, cameras, watches
SERVICES they provide: printing, IT, communications, business processing


  • According to both MarketLine and Ricoh’s website, they have over a hundred thousand employees. (Around 105,000).
  • Number of Consolidated Companies - 226
  • Ricoh operates all over the world, including Europe, Africa, the Middle East, Latin America, North America, Japan, and Asia. They even have an office in Pittsburgh.

Ricoh is on the Global 2000 list and operates in approximately 200 countries and regions, some of which were named above. Their headquarters are in Tokyo, Japan.
o   Ricoh says they strive to respect cultures and communities of any area they do business in, as well as become informed on any social issues that they could hold any sort of stake in.

o   Focusing on Posterity, People, and the Planet, Ricoh involves themselves with such endeavors as helping to fund a school in Japan focused on nature, and providing support for those devastated by the Great East Japan Earthquake in 2011

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